LinkUp doesn't just want to create well-designed websites and apps for their clients — they want to focus on both the project owner and the end user.
"What's more important?" said Sambir. "Just make the client happy or actually serve the customer? We believe you should be able to do both."
LinkUp forges a relationship with every client and aims to both meet their ask and go above and beyond to serve their clients’ customers.
But, with an extra layer of detail comes more complications.
As the LinkUp team began to do more work, take on additional clients, and grow their business, they noticed that they were having a hard time keeping up with all the moving variables. And, before long, Samir knew he needed to find a solution.